Friday, 25 October 2013
Thursday, 17 October 2013
The four F's
When making magazines I have to consider 'The Four F's'
Format- Design choices, the visual style of the magazine, the logo, cover lines, the size of the magazine.
Formula- Magazines approach to editorial content, the feature type and length, the departments in the front and back of the book, the photographic style, and illustrations.
Frame- Margins and gutters
Function- What is the job? Sum it up in a sentence/slogan.
Also when making my magazine I will have to make sure that it is consistent this is key in magazines. The magazine should be very similar from month to month. It has to have unity it needs to again be consistent within an edition. eg font, colours, mode of address (how does it speak to the reader).
When making my magazine I will also have to look at the post-modern era. When using this you will question if it has all been done before? For example fashion items that were around in the 70's have now come back, so it has been done before. Therefore I will look at my magazine and compare it to other styles of my magazine and see if it has already been done.
Format- Design choices, the visual style of the magazine, the logo, cover lines, the size of the magazine.
Formula- Magazines approach to editorial content, the feature type and length, the departments in the front and back of the book, the photographic style, and illustrations.
Frame- Margins and gutters
Function- What is the job? Sum it up in a sentence/slogan.
Also when making my magazine I will have to make sure that it is consistent this is key in magazines. The magazine should be very similar from month to month. It has to have unity it needs to again be consistent within an edition. eg font, colours, mode of address (how does it speak to the reader).
When making my magazine I will also have to look at the post-modern era. When using this you will question if it has all been done before? For example fashion items that were around in the 70's have now come back, so it has been done before. Therefore I will look at my magazine and compare it to other styles of my magazine and see if it has already been done.
Active vs Passive Theory
Active audience theory argues that media audiences dont just receive information passively but are actively engaged, often unconsciously, in making sense of the message within their personal and social contexts. Decoding of a media message may therefore be influenced by such things as family background, values, beliefs, culture, education, interests and experiences.
Uses and gratification theory
Uses and gratifications theory (UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication.
Diverging from other media effect theories that question "what do media do to people?", UGT focuses on "what do people do with media?"
Reading
Preferred reading/dominant ready
The 'intended' reading of the text
Oppositional reader
your dislike/disagree with the preferred reading
Negotiated reading
you dislike and like different aspects
Aberrant reading
you don't understand/misinterpret
Encoding/decoding model
Contemporary semioticians refer to the creation and interpretation of texts as 'encoding' and 'decoding' respectively.
In 1973, Stuart Hall published a paper entitled 'Encoding/decoding'. This had a major influence on cultural studies, the essay takes up and challenges long held assumptions on how media messages are produced, circulated and consumed proposing a new theory of communication.
Uses and gratification theory
Uses and gratifications theory (UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication.
Diverging from other media effect theories that question "what do media do to people?", UGT focuses on "what do people do with media?"
Wednesday, 16 October 2013
Friday, 11 October 2013
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