Attracting an audience

When creating any media text that will be on sale the editors and publishers will have to think about how to attract their audience. There are many music magazines that are on sale which makes it highly competitive therefore they have to make sure that they can keep on attracting their target audience. When I make my magazine I will have to include things that will keep my target audience interested in the publication. Pleasing the target audience is extremely important as without them then there would be no sales. Therefore I have come up with a few things that I may like to put in my magazine. As I am only making a front cover, contents page and double page spread I will not be able to show all of these articles however I could put them as sell lines on my front cover. 

New artist 

Competition

Free cd

Indie artist articles

Quiz

Greatest Indie songs of all time

Reviews

International stars

Reunited groups

These extra touches of information about what is inside the magazine will allow the audience to be attracted, when people see things that are free or big juicy gossip they will want to buy. When you have free items on the front cover or competitions then the reader feels the sense of being given to this is good as they will need my magazine rather than want it, therefore my magazine will have sales as the free item that I am giving away as attracted them to buy it. On my front cover I think I will have a free download of a very popular band, the popular band will have to be indie to fit in with my genre this will make the magazine easier to understand what it is all about and people will be able to spot the genre straight away. I will not be giving a rapper's song or a classical as it will not work and my target audience will not buy the magazine as it is not personal to them with their typical music taste. Using a free gift will make my magazine stand out on a shelf as people will be drawn to it. When on a shelf in a supermarket it needs to stand out from other indie magazine and draw in the reader's eye, this is why I will put a free gift on it and also make sure the image and writing stand out as well. 
When I think about how it will look from far away I will have to make sure that the writing is big enough, the font is easy to read and also the image is engaging. 
The colours and fonts that I use are also big parts on how the magazine will sell. When you look up at a shelf you don't want to buy something that has a very small font, in a colour that you can't see on top of the image. I will have to make sure that the colour is suitable and that the font is big enough. The font also has to be appropriate for my genre as I don't really want a big bold masthead for a indie magazine. 
My sell lines will have to be written also to engage the reader, the sell lines will have to be specific to the genre of the magazine. I can't have a new classical singer article and the sell line is on the front as this will not go with what I am trying to sell. Therefore I will have to think carefully about the specific sell lines that I will use as this will be what is written inside the magazine which hopefully they will buy. 
Also I will have to think about the use of miss-en-scene, the clothes that my model is wearing, the location of the photo. These will all help to attract my audience. 

Using all of the above will help me to create my magazine which will then allow it to easily be brought buy my target audience, using the things above on my front cover will attract my audience which will therefore make the sales of the magazine high. So when I am creating my magazine I will defiantly add sell lines that go with my genre and add a free item.