Saturday 5 October 2013

History of music magazines

Investigte a music magazine currently on sale in Britain

KERRANG! is a UK based magazine piblished by Bauer Media Group. It was first published on 6th of June 1981 as a one of supplement in the sounds newspaper. KERRANG! is named after the onomatopoeic word made when playing a power chord on a electric guitar. In the 2000s it became the best-selling British music magazine. On the first front cover Angus Young of AC/DC  was photographed, then it went from a monthly magazine to a weekly in 1987. The typical content inside is usually musical information on the up coming bands in this genre or new albums by the band featured on the front of the magazine. As you can see by the front cover there is a lot of information and KERRANG! have to have this in their magazine otherwise it is false advertising. KERRANG! has an average of 294,000 sales of their magazine a week. With most sales, 222,000, being between the age of 15-35,it leaves KERRANG! having a lower aged audience. When looking at nrs.co.uk we can see that most buyers are from the C2DE category, although this is the lower class the majority of readers come from the C2DE category. KERRANG!'s housestyle is consistent throughout from the cracked black masthead, to the specific fonts we can see how their audience will buy their magazine weekly. KERRANG! uses many images and sell lines that connote danger, mainly because the specific audience must like this as it is selling very well. It is good to keep the same houstyle every week as the reader can find it easily on the shelf. Bauer media produces KERRANG! along with 300 other magazines including closer and Grazia. It is the biggest uk production company and focuses on radio and magazines. so the main stereotypical social group who reads KERRANG! would be goths or emos. Although other audiences may read this, KERRANG! makes these particular audiences shown through the font and images of famous bands.
 

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