Ideology- Is a belief, every musical genre has an accompanying ideology for example rock, they are aggressive; literal in what they say and they are concerned about professionalism.
They divide them into a dichotomy here is an example.
Pop Rock
Clean Dirty
Calmer, quieter Aggressive
Non-sexual Sexual
Euphemistic literal
No drugs Drugs
Happy Angry, Unhappy
Professional 'good Appear to be less
at singing and playing competent/ concerned
about professionalism
Apolitical Political
Fake Authentic
Money Making a statement
The Ideology of the genre affects all aspects of its representation. Music magazines will reflect the ideology of their genres on visual style and language.
Semiotics is the study of signs. In media we use the terms signified and signifier, signified is the thing itself and signifier is the thing that we use to represent the thing itself.
In earlier stages we saw these as connotation and Denotation.
Connotation- is meanings we ascribe to the specific thing that we are talking about. How we will use this in our media work? If we look at a logo we can see the colour and the font. The colour red could suggest danger as we signify this with the colour, if the font is bold then we connote it to be very important.
Denotation- is the thing itself, like the guitar on the front cover is just a guitar.
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